Day by day and moth by month trends and need of online marketing is increasing. At the beginning of era online marketing was considered as only email marketing or search engine optimization but now days businesses want quick and very effective results which SEO or email marketing failed to prove and that is why importance of paid advertising network was increased exponentially. Hundreds of paid advertising networks are working these days where you can promote your business online. I am not going to talk about all of these but will talk about giants of them i.e. Facebook Paid Advertising, Google Advertising. I am sharing you few of my experiences with these ad networks comparatively.
Facebook Paid Advertising:
I am using Facebook advertising since 2014 without any single trouble or complain. Facebook provide variety of ad types and objectives including business page promotion,clicks to website,event promotion,multi-link ad,lead generation ads,Conversion on website,App promotion etc. I found that Facebook ads are too cost effective & efficient as compare to others if you target your audiences well. Facebook is the only which let you create your brand awareness at the assured lowest price by using their varieties of ads. If you talk about Cost per click then it is really unbelievable i.e. hardly in between 1 to 6 rupees which is nothing as compare to others & if you pay it per 1000 impression then it’ll cost you about only 25 to 55 rupees.I’ll definitely recommend you Facebook Pad Advertising if you run business with small and even large marketing budget.
Google Paid Advertising:
The well known giant of online marketing is nothing but Google who changed definition of digital marketing by bringing revolutions in advertising world. I am working with Google since 2013 and it helped me a lot to grow my business. Google now provides search network ads & display network ads with various ad types like text ads, image ads, video ads, app engagement & installation ads,gallery ads etc. I always used Google display network to increase my brand awareness and search network to collect quality of leads.Google provides keyword based targeting & now interest based, age group wise, language, contextual & many more. If you talk about pricing of Google ads, then I am bit happy with it, cause pricing of Google always depends on the service you provides & obviously you could judge your bidding strategies effectively by considering you return of investment. You will surely get good quality & quantity of leads by using Google ads network (Adwords). Usually I pay 15 to 25 rupees per click & 100 rupees per thousand impression to Google.
“Conclusion: If you are confusing in between Facebook ads & Google ads then I’ll suggest make your campaign goals fix and then use these ads as per goals, I mean use Facebook ads if you runs with small budget & with motto of brand creation while use Google ads if you are looking for good quality of leads to your business. Please share your reviews too in comments & if you thing that you can write better than me contact me from contact us page. See you soon in next article.”