SEO

What Is SEO | Search Engine Optimization & How To Use It ?

What is SEO (Overview)?

To get right answer of question “What is SEO or Search Engine Optimization ?” we need to get basics which you might not be interested to read & is sounding foolish. Still for people newly born to this field Search Engine Optimization is the technique or method of getting web pages high ranked in result of search engines like Google,Yahoo,Bing,Ask and many more. It is said that “Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.” as per Wikipedia & also Search engine optimization was first time proposed by Danny Sullivan in 2001 as an activity of online marketing.

You know that every process always has two ways for it’s completion. I mean in bad and good methods. For example in examination there are many students who pass it by doing really hard work & genuinely and do not forget to those who passes exam by cheating & easily. Like wise Search Engine Optimization also has mainly two different and contradictory methods to achieve results as

  1. White HAT SEO
  2. Black HAT SEO

White HAT SEO is like hardworking students who get their achievements by doing hard & ethical work. You know that hard work always takes longer but gets permanent benefits & very obviously White HAT SEO  also takes longer time to achieve ranking of web pages in SERP (Search Engine Result Pages) but it is always beneficial to achieve you rank by doing white hat techniques. Now what exactly White HAT SEO is ? There are some standards when doing SEO in your webpages like quality of backlinks,keyword density,keyword stuffing etc which every SEO should be aware of. And optimizing web pages by following  these standards is known as White HAT SEO. I’ve explained White HAT SEO & it’s importance shortly & will be elaborating things in upcoming article of “World Of White HAT SEO !”

Now come to the Black HAT SEO and remember above example of cheater students who passes examination very effortlessly and get higher marks in exam but when it comes to long terms they never gets long life success in life as it is fact too & similarly our Black HAT SEO works. I know that you’d love to know about shortcuts to success i.e. Black Hat SEO. BHS is technique of achieving  ranks in search engines quickly & effortlessly like by increasing particular keywords in web pages,by adding fake links,stuffing keywords etc. This is method is nothing but manipulation search engines & remember that search engines really hates black hat seo. My suggestion for you to go with flow of search engines and not to oppose it i.e. go with White HAT SEO. I”ll be explaining soon WHS vs BHS in upcoming article.

Methods we’ve seen above were ethical and non ethical i.e WHS & BHS. Now methods or techniques of SEO depending on their procedure are as follows with their types:

A: On Page SEO:

This is the way of optimizing web pages in which user can directly have control over action or it can be changed by you directly to rank your website higher for example changing Meta Tags in HTML or keywords in page etc. There are few methods of doing On Page optimization as below:

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • Internal Linking

B: Off Page SEO

This is way of achieving high rank in SERP by doing some off site activities and it can’t be controlled by you directly or by coding in HTML like On Page. Few techniques of Off Page activity are as below:

  • Social Bookmarking
  • Blogging
  • Blog Marketing
  • Forum Marketing
  • Search Engine Submission
  • Search Engine Submission
  • Social Bookmarking
  • Link Baiting
  • Photo Sharing
  • Video Marketing
  • Business Reviews
  • Local Listings
  • Article Submission
  • Answer To Public & Group Questions

I think it should be enough to you to understand “What is SEO ? “as beginner. Obviously I am not going to leave you without giving brief information about each SEO Technique. I”ll be explaining you each SEO Strategy with very familiar examples within upcoming articles.

“Thanks for reading,stay connected and please do share things or if you want to become author do comment below,will be back to you soon with many other important,interesting & useful topics,stay connected  “

 

 

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